Sidai Designs is an organization that supports Maasai women in northern Tanzania, by collaborating to create high-end jewelry, based on traditional beading techniques infused with modern aesthetics. Sidai means “good or beautiful” in the Maasai tribal language, Maa.
Their aim is to provide hope and a sense of purpose using traditional artistry and creativity. Sidai Design believes that sustainable employment will help overcome poverty, improve the womens' social standing and increase their access to health and educational services, eventually helping their communities. Proceeds from sales of their jewelry are used to provide social services to the women, such as literacy, health, language and legal courses and helps break a terrible cycle of poverty for the Maasai women and their families.